Thursday, July 8, 2010

Impacterview

Impactist interview

Can you talk a little about your process? Both in creating these new films and also in general, how do you work together?

Our process is generally pretty free flowing. Individually, we have our own strengths, but we are both equally capable and comfortable with all aspects of production. It’s kind of nebulous in that we seem to naturally take over certain parts of a project and then the other person fills in or refines what else needs to be tended to. Like water finding its own level. We don’t have job titles between ourselves. When we find the groove of a project, our brains seem to find a way to lump together and a sort of design intuition forms which keeps us pretty darn efficient.
With these specific projects, the album was crafted first. Each track has its own initial inspiration, but as they are worked out, we expand further and further until we feel we’ve found what we’re after.
These two particular projects have visuals that differ in their execution, but both began the same way with lots of scribbles in paper notebooks. Rough drawings and written notes serve more or less as quick reminders that are easy to glance at and keep us on track. We have stacks of notebooks filled with similar project notes. Tabletop workspaces and the immediate area around our computers witness an ebb and flow of paper tides when we are in the middle of a project. From those ideas, we begin finding materials or shooting footage, ready them for import, and then begin laying down a rough timeline so we know time-wise what we have to work within. From there it’s just getting through the piece, moment by moment, and watching for those unexpected surprises and mistakes that turn into treasures we couldn’t have possibly anticipated, but are fully ready to exploit.
The freedom of noncommissioned work permits us to take these leaps and explore these ideas. In turn, it’s these projects with their varied styles and alternative concepts that has attracted clients to ourselves for project opportunities.

OYFMW Promo "Nerdmask" from impactist on Vimeo.

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